Description
Fiji Artesian Water is a premium bottled water brand sourced from an artesian aquifer located in the Fiji Islands. The water is drawn from a deep underground source, protected by layers of volcanic rock that naturally filter it. This process gives Fiji Water its distinctive mineral profile, which includes silica, magnesium, and calcium.
The brand markets its water as having a smooth, soft taste due to its unique mineral composition and the natural filtration process. Fiji Water is often positioned as a luxury water brand and is known for its distinctive square bottle design. The company also emphasizes its commitment to environmental sustainability and social responsibility in its operations.
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- Source: Fiji Water comes from a protected artesian aquifer in Fiji, which is naturally filtered through volcanic rock. This unique source contributes to its mineral-rich profile and natural purity.
- Natural Filtration: The water undergoes a natural filtration process through layers of volcanic rock, giving it a distinctive mineral content and smooth taste.
- Minimal Processing: The water is minimally processed to preserve its natural taste and purity. It is typically only filtered to remove any impurities while maintaining its natural mineral composition.
- No Chlorine or Fluoride: Fiji Water avoids adding chemicals like chlorine or fluoride during processing, which some consumers prefer for a more natural taste.
- Bottling Facility: The bottling is done at the source in Fiji, which helps to maintain the water’s purity and prevents contamination.
- Bottles: The water is bottled in BPA-free, 100% recyclable PET plastic bottles, ensuring that the packaging is safe and environmentally friendly.
- Design: The bottle design is not only aesthetically pleasing but also functional, with a sturdy and ergonomic shape that is easy to handle and pour.
- Sealed Caps: The caps are designed to ensure a tight seal, which helps to preserve the water’s freshness and prevents leaks during transport.
- Global Distribution: Fiji Water has an extensive distribution network that ensures the water is available worldwide, maintaining high standards in logistics to deliver the product efficiently.
- Sustainability: The company is also working on improving the sustainability of its shipping practices, including efforts to reduce the carbon footprint of transportation and packaging.